On the other hand, there are unfortunately no shortcuts nor magic wands. The order of implementation is essential, and altering it or skipping steps will be counter-productive in the long run and usually generates frustration.

The key to success is neither technology nor marketing, but rather training, determination, consistency and flexibility as online distribution changes from year to year and recycling know-how is mandatory. When you have a very solid base, it will then be time for technology, marketing, and investment.