There are undeniable advantages in implementing MA in hotels: better guest segmentation, man-hour optimization, workforce allocation, and business scalability, just to name a few.

Thanks to increasingly accessible technologies and infrastructures, moreover, even the smallest bed and breakfast can choose whether and what to automate.

Autoresponders, communication automation, database segmentation, and upselling tools: These systems are no longer offered exclusively by massive (and expensive) all-in-one monolithic systems, but by lean, agile and affordable micro-service startups as well.