Digital was almost half of all advertising spend in 2018, and that number will rise, with two in three travel marketers planning to spend more in 2019.

Along with increasing digital ad budgets, the number of available advertising channels, platforms, and tools continues to grow - creating both massive opportunity, but increased complexity for marketing practitioners.

Thus, 46 percent of travel marketers chose “personalized ads and offers in real-time” as their top challenge, followed closely by “achieving ROI and profitability targets for advertising investments,” “targeting travelers during a specific point along their path to purchase,” and “keeping up with the fast-paced advertising and technology landscape”.

Download: The 2019 Report on Travel Advertising