Changing consumer expectations, new technologies, and new players in the market are pushing hotels and venues to ramp up their digital strategy and capabilities to capture a greater share of meeting and event business.

Hotels now have access to a variety of digital tools designed to showcase a hotel’s group and event capabilities online and engage planners in a more interactive, informative and streamlined experience.

These include chatbots to answer common questions during the research and submission process, and collaboration tools that enable discussion, RFP submission, and proposal review in a common environment with real-time edits, viewable by both the venue and planner.

Related: Hotel execs expect continued growth of group business