The pace of technology innovation is increasing exponentially but sadly, it is lacking in the existing travel platforms. They are old legacy systems that are not easy to change. New systems will be nimble and highly adaptable. They may well leave the old players out in left field.

To be a true disrupter, hotels, airlines and other tourism organizations must constantly innovate and evolve in the way they serve their customers. The disrupters will deeply analyze needs in order to offer experiences tailored to individual travelers. The forerunners are already building transparent, personalized search and booking experiences that will be more cost-effective, efficient and will not be easily emulated by the establishment.

Related: Big opportunities for travel startups must carry a warning