Early-rising hoteliers joined an 8am workshop with Erik Tengen, CEO and Co-Founder at Oaky, on creating unique guest experiences with personalised upselling techniques. "Convenience is the new luxury," Erik explained to the audience. "Netflix, Spotify, Dominos - they all offer something that is incredibly relevant to the individual at the touch of a button. This is how upselling should be done."

First up came a panel discussion on optimizing your acquisition channels with speakers from The Fullerton, Dewa Phuket Resort, Swiss-Belhotel International and Stackla. Moderated by Adrian Caruso, Founder and Managing Director at Fastrack Group, the panel revealed their best practices for channel-by-channel analysis.