There’s no doubt that innovation in IT can help the industry drive revenue and offer more customer centric offers. However, due to the challenges such as data silos and legacy systems, the hospitality industry is hindered from advancing and taking advantage of its most valuable resource - data.

While there is a lot of existing innovation from a technology perspective in companies and startups that are building new applications and software, as highlighted by Pillau, the integration of legacy systems with such technology is not that easy and is very costly.