Booking, check-in, room service, chat, check-out, housekeeping requests, restaurant and spa reservations, concierge information, and so forth. But because they are more streamlined than bulkier websites, mobile apps have five times the conversion rate than that of mobile sites.

Mobile apps, when used to their fullest potential become the great connector between the hotel and the guest. The app delivers on the experience that the guest wants from the hotel, and it communicates guest needs back to the hotel.