Why should your website be ADA compliant? The number of non-compliance lawsuits tripled year-over-year at the end of 2018, reaching over 2,250 cases. In 2019, that number looks set to increase once again. In many cases, these lawsuits are opportunistic in nature and catch hotels off guard.

Aside from the legal and financial ramifications, your hotel website should be ADA compliant for the simple reason that it’s the right thing to do. Anyone with disabilities should be able to enjoy an unhindered experience of your website. Easy navigation, intuitive design, and clear and accessible content are all essential elements that require careful consideration.