In terms of mobile booking rates for hotels, Asia is far ahead of the rest of the world, and China is leading the pack with 60% of its online bookings made on a smartphone. North America and Europe stand at just 28% and 33%, respectively.

One of the reasons for such disparity is due to the surging popularity of messaging apps in Asia. These platforms, originally designed for messaging services, have transformed to encompass other services including shopping, banking, news sharing, and travel activities as well.