Every year, the editorial team at Skift undertakes a massive project to identify the big-picture trends that are shaping travel in the coming year.

The Megatrends Defining Travel in 2019 represent the publication's largest annual editorial effort, and this year we’ve noticed some clear themes: Travelers are seeking more control, and brands are becoming more conscious of that demand. A tech backlash appears to be growing, even as travel companies ramp up their mobile offerings. And the lines between different kinds of hospitality are blurring more than ever.