This means investing in mobile technology and marketing that enables the best user experience while achieving maximum engagement, regardless of device. The explosion of mobile customer engagements creates a tremendous upside opportunity for smart hoteliers who invest in and take advantage of this rising tide of mobile-obsessed travel consumers.

In hospitality, up to 30% of hotel bookings are done via mobile devices, a percentage dependent on whether the property is branded or independent, its location (rural or metro area), complexity of hotel product (golf resort vs. major city hotel), availability of a loyalty program, and composition of its customer segments (business vs. leisure, transient vs. group).