With hotel loyalty programs, you will have systems and procedures in place for recognizing frequent guests and ensuring that none are overlooked both within your hotel and at participating properties.

The lure of instant perks can be a powerful way to convert travel shoppers into bookers. Moreover, when travelers are familiar with a brand, they are more likely to return. Research from Kalibri Labs found out that 40 to 60 percent of hotel room bookings came from loyalty members.