Get inspiration from some of its most creative clients who use their websites to provide a compelling look at the property while driving direct bookings.

Read more about the recent website launches of Viceroy Hotels and Resorts, The Hotel Zags Portland, and InterContinental Chicago.

And find inspiration in initiatives outside the hospitality industry: A closer look at how Starbucks taps into nostalgia and how Bud Light keeps up with relevant cultural sensations.