It includes actionable insights to fuel creativity and gain a deeper understanding of how concepts can be applied to provide guests with convenience, relevance, fun, recognition and support – the things they crave in today’s retail-driven environment.

Technology is changing the expectations of today’s traveler. They demand flexibility, optionality and a seamless shopping experience that goes beyond booking a guest room. This presents exciting opportunities for hoteliers to extend far beyond their traditional offerings,” said Clinton Anderson, president of Sabre Hospitality Solutions.