This change has been years in the making but is beginning to gain traction only today. It is called the Attribute-Based Selling. At its core, it is a different way of bundling/unbundling hotels inventories into multiple smaller attributes, so that guests can search for specific characteristics rather than just a hotel.

This change will fundamentally shift many pieces of hotel distribution and marketing methods, but it will also require multiple levels of integration. In order to stay relevant, PMS, OTAs, and Booking Engine companies, will have to adapt and evolve with this new way of selling.

Related: Attribute-based selling comes to hotel reservation systems