In the United States, the hotel landscape has noticeably changed since 1990. One key trend is that there seems to be fewer and fewer independent hotels.

If you were to look across the American hotel scene in 1990, you would find that nearly two-thirds of hotels were independently owned and operated. Today, independents account for less than 40% of all hotels. So, what is driving this shift?

To answer this question, consider a few interesting trends that help characterize the changing role of the independent hotel in the U.S.