It’s no secret that voice search is gaining more and more traction. Internet users are increasingly shifting from typing their queries into Google to asking voice search providers like Siri and OK Google. This trend will significantly change the type of keywords you need to target, as users begin asking more complete questions and long-tail queries.

Bidding on long-tail keywords and question-phrased keywords (even though they have a lower search volume) is an extremely cost-effective way to drive voice conversions for search queries such as “luxury hotel with rooftop pool in SoHo New York.”