Google has launched a new “Swipe to Visit” feature in Google image results that will drive traffic to AMP-enabled websites. The feature displays a preview of an AMP-enabled website’s header after a user selects an image result. The user can then swipe up on the preview to load the image’s corresponding web page.

The new feature is a great way for publishers to drive awareness of editorial content through discovery in Google image results. For example, if a hotel brand has AMP-enabled editorial content, such as “Top 5 Hidden Gems in New York City,” the corresponding image for that article appears in Google image results. Users can then swipe directly from the image to view the article, providing additional exposure.