In an SMX Advanced speaker session by SEMrush titled “Optimizing for Voice Search and Virtual Assistants,” SEMrush revealed research that suggests the key to voice performance is high SERP placement, site speed, content readability, and high-quality backlinks.

In addition to the top three placements in SERPs being closely tied to voice search results, SEMrush also found that 60% of results came from Featured Snippets. Tracking common long-tail queries associated with your hotel brand and creating content that answers these questions is one strategy for appearing in Featured Snippets.