Recently, Google has been testing completely removing URLs from search results in favor of only displaying the website name. After the introduction of breadcrumbs a few months ago, Google has been slowly moving away from showing full URLs, which are currently only visible to select users.

Normally, the URL shows beneath the title, which often includes the name of the website. While Google continues to test, it’s important to keep a pulse on this change. Though it is not certain if Google will adopt this change across the platform, if it does roll out search-engine-wide, your SEO team should monitor its impact on CTR and organic traffic.