While revenue management at select-service properties might have historically been viewed as less complicated than handling revenue at larger full-service hotels, experts said that’s not necessarily the case.

Many select-service hotels simply don’t have the trained revenue staff of larger, more sophisticated properties, which can make what seems like simple tasks more difficult.

Partially due to the staff and time restraints, artificial intelligence and machine learning are increasingly important as the hotel industry moves toward more widespread use of automated revenue-management tools.