Your posts don’t always have to be groundbreaking news. Was it a member of staff’s birthday? Post a pic on Instagram. Was the breakfast looking particularly delicious this morning? Don’t let the evidence go to waste. These smaller, day to day things can actually help piece the bigger picture of who your hotel in a delightfully human way.

Speaking of delightfully human, you know what else is just that? Humans. People need to feel like they can relate to something. They want to see the human side of your brand, they want to get a feel for your property’s personality.