Site revisit rates are 24% in travel compared to 35% in retail and 50% more users of travel websites abandon carts before check-out than in retail in general.

“Why is that? Is there information missing at the point of check-out that could be provided earlier on min the user journey? Travel visitors are much less faithful, less committed and probably less patient.”

Travel firms can focus on a number of areas to increase the likelihood of customers committing to making a booking with them.