Customer behavior and needs are changing dynamically. What’s even more challenging is these dynamic changes also vary based on the context, such as the purpose of travel, time and duration, device, urgency, and situation. Finding intelligent insights can improve holiday experience and are vital to keeping up with today’s travelers.

Organizations can work to better serve travelers by providing uniform experiences across communication channels – whether it is apps, text or voice. We need to be able to reach the customer on a medium that is most appropriate to the context.