Bookings to European countries through Huacheng rose 27 percent year on year in 2018; and according to top Chinese online travel agency Crip, Europe took up 11 percent of Chinese tourists' outbound tours the same year.

Traditional destinations still remain a big draw for Chinese tourists with the most-visited European countries including Russia, Italy, Britain, Germany, France and Spain. It is also worth noting that some other countries are getting increasingly popular among Chinese tourists partly because of a preferential visa policy.

Ctrip: Chinese travelers opt for luxury across Europe