Indonesian travel marketers are ahead of the curve, as 53% responded that they already used Instagram Stories in 2018 as compared to the global average of 44%, and 66% of them are intending to continue using or trying it out in 2019.

This does not come as a surprise, because Indonesia’s Instagram usage is ranked fourth globally. On the other end of the spectrum, 33% of New Zealand travel marketers do not currently use or plan on using Instagram Stories in 2019 - perhaps reflective of the fact that only 35% of New Zealand use Instagram as of January 2018.