Phocuswright issued a report titled, “U.S. Travel Agency Distribution Landscape 2016-2021: From ‘Survivor’ to ‘The Bachelorette,’” which found that, "Travel agents aren't only surviving; they're being courted. Suppliers, consortia and host agencies are trying to attract travel agents to their products.”

U.S. travel agency sales will grow nearly 13 percent, from $112.8 billion in 2017 to $127 billion in 2021, according to data culled by Phocuswright from air, car, hotel, cruise and tour suppliers, the report said. “Leisure agents are specialists; they are entrenched in certain consumer groups and are communicating constantly with their customer network via mobile devices, social media, whatever works. Personal networks and relationships are playing into agents' hands, since this shows they're truly the keepers of the keys to lucrative leisure travelers."