Some brands even encourage shoppers to place orders for items ahead of time. Top Chinese travel booking platform Ctrip has emerged as a travel marketing vehicle for brands.

Brands working with Ctrip include Bulgari, Tom Ford, Shiseido, Estée Lauder, and MAC Cosmetics, which have all promoted international or duty-free shopping in partnership with the platform according to Gartner L2’s report on the topic. Louis Vuitton advertised its VVV exhibition through Ctrip, and the platform organized a special visit to the exhibition for its VIP customers.