While marketers have their work cut out when navigating these complexities, one common thread binds these channels together: They’re all forms of visual storytelling.

For travel marketers, this is an incredible opportunity to connect with consumers in new and exciting ways. A video tour of a destination they’ve always dreamed of visiting spurs them down the path to purchase, bringing potential travelers one step closer to clicking that "book" button.

Visual storytelling is real and it’s compelling - giving marketers the power to use stories to influence purchasing behavior.