The current generation of 18-34 year-olds, the so-called ‘millennials’, are taking advantage of technology more than ever before to book travel through the internet, a wide-ranging survey found. For example, the readiness of millennials to book accommodation through has risen from 25% to 28% over the last two years, while Airbnb has increased from 15% to 19%.

In contrast, traditional tour operators such as TUI are losing popularity among the first generation of ‘digital natives’. TUI’s score has fallen from 22% two years ago to 19%, according to the ‘Millennials as Digital Travellers’ study.