The reality is there’s no one perfect link building method to use 100% of the time for the lifespan of your travel site. You want to mix it up and align it with your larger marketing and SEO strategy.

If you’re looking for pure branding and exposure, you’ll want to go for more of the stunts that will get you higher-end press and allow you to go viral.

If you’re trying to promote a specific set of products, you’ll want to look at press trips or guest posts, where you can control the outcome a little bit more and get more product-oriented.