Whilst technology presents many opportunities for travel brands when it comes to matching consumers to their perfect product, it is not without its challenges. Behind the scenes, travel professionals are still struggling to find the right systems to help them fulfil customer desires, with booking / reservation systems and payment systems cited as their most significant technological ‘challenges’.

The findings suggest that both the opportunities and challenges presented by technology, have prompted travel companies to increase their tech budgets; with 59% planning to spend more in 2019 than they did in 2018.