Primarily 'empty-nesters' it should come as no surprise that baby boomers have the time, budget, and desire to travel. According to AARP Travel's '2019 Boomer Travel Trends', boomers were planning on taking a total of 4-5 leisure trips this year, on which they planned to spend over $6,600 (about 20% to 50% more than their Gen X or millennial counterparts). These trips were projected to be split relatively evenly between domestic and international travel.

Not only are boomers planning to spend more on their trips this year, but they are also opting for longer trip durations, upgraded accommodations, and shopping while sightseeing. In this sense, baby boomers represent an incredible opportunity for upselling and personalized offers or add-ons.