The Internet of Things, mobile, Artificial Intelligence (AI), data analytics and cloud computing are combining, to forge a future that’s more customer-centric than anything that’s gone before.

The next generation of systems are not going to own the system of record, but will own the system of intelligence, using data analytics to intelligently connect supply with demand.

The likes of Uber and Just Eat are all doing exactly that, not always owning the system of record. The PNR goes back into the background.