In the next year, Online Booking Tools will embrace new content sources to drive adoption, such as Lufthansa NDC Offers, Airbnb, and HRS Hotel Portal. They must also fundamentally evolve their platforms to allow travel managers to capture all bookings, regardless of where they occur, to manage compliance and ensure their travelers are safe.

NDC airline content will continue to grab headlines, but even more attention and competitive effort will be devoted to hotel content. Historically the source of most managed travel program leakage, travel managers, OBTs and TMCs have long struggled to consolidate compelling hotel content that will keep travelers booking in the traditional channel.

In 2019 the TMC’s efforts will start to gain traction, as the likes of CWT’s RoomIt and BCD’s TripSource battle third-party content aggregators like HRS and Booking.com. As long as TMC’s efforts are transparent and unbiased, everyone (except hotel suppliers) wins. Travel managers should see lower leakage, TMCs benefit from improved supplier revenues and OBT’s generate more bookings. Hotel suppliers, unfortunately, are likely to see their distribution costs increase.