TripAdvisor Cruises will feature user-generated content in the form of reviews and photos as well as "ship-tinerary" pages - profiles of ships detailing amenities and itineraries. Users will be able to compare cruise prices and sort results by cabin type, price and itineraries. TripAdvisor said its inventory includes more than 70,000 cruises. Bookings will be fulfilled through TripAdvisor partners, a mix of OTAs and cruise lines.

"The addition of cruise will help solve the complexity of planning and booking a voyage, supported by the confidence of rich user-generated content with reviews and photos from millions of TripAdvisor members," said Bryan Saltzburg, president of TripAdvisor flights, cruise and car.