Prior to this change, Special Offers received a placement lower in the TripAdvisor listing coupled with the hotel website link. This required consumers to scroll down past the metasearch auction, pictures, reviews, and amenities before reaching the link.

With the UI change for Special Offers, advertisers will need to be mindful of how this changes the auction space within the listing as well as their current position within that auction. When a special offer is present, the auction space is reduced from three slots down to two slots, which will impact the visibility of ads, particularly those that live on the border of the fold.