Launched in April 2018, Sponsored Placements allows hotels subscribed to TripAdvisor’s Business Advantage program to purchase sponsored listings that appear above search results and on nearby properties’ listings.

With the new feature, sponsored listings will now include a prominent link directly to a hotel’s website to facilitate a booking. Previously, listings linked through to an OTA.

Depending on where travelers click on the listing, they’ll be linked to the hotel’s website, its TripAdvisor page or an online travel agency’s booking page.