Designed to help individual suppliers, niche partners, and advertisers reach qualified audiences, businesses can ensure their content reaches consumers through three targeting options: user location browsed destinations or recent travel planning activities on TripAdvisor.

The intuitive, automated platform lets advertisers upload their own creative for fast TripAdvisor review and approval. The native listing format enables advertisers to build their ads directly in-platform to seamlessly fit in with the TripAdvisor mobile experience. Advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard.

Related: TripAdvisor books a new path following weak earnings results