The ads enable accommodation businesses to capture the attention of travelers and drive quality, targeted traffic to their property by advertising in high-visibility placements on TripAdvisor.

The ads put a property right in front of potential guests looking for places to stay in any given area when there is availability and the property matches the guest's search. Sponsored Placements appear in high-profile pages across TripAdvisor, including above search results and on nearby listings.

Related: TripAdvisor Sponsored Placement