The strategic partnership between Trip.com Group, the company formerly known as Ctrip.com International, and TripAdvisor includes content agreements, a joint venture and a seat on TripAdvisor's board for Trip.com Group.

Kaufer said in a statement announcing the deal that the partnerships will help expand TripAdvisor's reach and help Chinese travelers with trip-planning needs.

Related: Trip.com Group and TripAdvisor announce strategic partnership