Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call.

Although Trivago’s rates are present in Google Hotels in 50 markets, Trivago has yet to put all of its properties in there, and the company intends to make its presence even higher-profile in Google throughout 2019.