In fact, 20% of adults say they have never been inside a travel agent branch. Amongst under 35s, the figure rises to a third (33%) and increases to a huge 70% for under 25s. The average Brit last visited a travel agent 6.5 years ago.

The decline can largely be put down to the increase in those now booking holidays online. Nearly three quarters say they booked their last holiday online, 4% of which booked it on their phone, rising to 7% for under 35s.

The study, conducted by travel search engine KAYAK UK, was carried out amongst 1,007 adults in the UK, between 10-14 January 2019.