Consider that you have to take a business trip to Paris. If you look up hotel recommendations on a consumer site, you’ll see hundreds of suggestions. Digging through them will be a frustrating process that cuts into your work time.

With predictive analytics, the booking system knows you and your business. It can recommend hotels where your colleagues stay in Paris. It can present suggested hotels in order of distance from your company’s Paris office. The tool might even predict the best times of day to avoid an expensive taxi ride based on traffic analysis.