Through processing trillions of searches each year, Google’s algorithm has evolved to understand the intent behind each query. In fact, the changing face of the SERPs can largely be attributed to search intent - SERP features exist to get a searcher from point A to point B in as few clicks as possible.

So how can SEOs get the inside track on what features are appearing in their search space and why?

The whitepaper, Using search intent to connect with consumers, walks you through the different kinds of search intent, how to set up your own intent funnel, and how you can apply intent-based modifiers to your keywords.

Related: How Google dishes out content by search intent