Today thousands of upscale hotels and other companies use the startup’s services to maximize direct sales via WeChat, a combination of a social messaging and payment platform. Hotels like WeChat because it’s a cheaper alternative to using online travel agencies like Ctrip.

Hotels and other companies can use Zhiketong to establish a WeChat official store and receive operational support, tools for managing what rates and inventory they offer, help with planning and delivering advertising campaigns, and statistical analysis of customer data.

Related: Zhiketong