Last year, Hyatt Hotels partnered with then up-and-coming pop star Dua Lipa. The setting for the British musician’s single “New Rules” was Hyatt’s new boutique hotel, The Confidante, in Miami.

While the branding for the hotel is not overtly obvious in the video, every shot occurs inside the modern rooms or around the trendy pool of the Miami property. This partnership goes beyond a simple celebrity endorsement, appearance in a commercial, or a sponsored Instagram post. The creative partnership left behind a product that benefited both parties.