This new regulation requires the entirety of the distribution chain, including hotels, booking engines and OTAs, to make drastic changes to the way they collect payments - yet only 5% of merchants aware of SCA, with less than three months until it starts to be enforced.

To get to the bottom of this looming regulatory hurdle, Lily McIlwain, Head of Marketing at Triptease, reached out to a number of parties involved with the implementation of SCA. Here are her findings, including some crucial next steps that needed to be urgently taken to start the process of compliance in time for the impending September deadline.