Google is rolling out both computer vision and augmented reality directly into Google Search. In one instance, Google showed how someone searching for a pair of New Balance shoes could see what they look like from multiple angles. At the same time, that person could also see what those shoes would look like next to their outfit thanks to augmented reality.

Other companies such as Pinterest and Microsoft are also working on or already have similar offerings, but Google is dominant when it comes to search, commanding more than 70 percent market share worldwide, according to eMarketer.